I recently researched further the other LLC and Corporation (and S Corporation) formation companies.
The results of that research follow:
Firstly it may be of interest to look at the huge amount of money some of the big players are spending on advertizing, to give you a gauge of the type of value for money to expect.
Legalzoom have a staggering advertizing spend, currently well over the $500,000 per month mark. Apparently they also pay affiliates more per lead than many companies charge to get your entire LLC formed. They do have a wide range of legal products but this still doesn’t leave much left to serve their customers. Food for thought.
I also looked into other companies such as incorporate.com, mycorporation.com, incfile.com, bizfilings.com, and many of the big players also have some pretty large advertizing spends. MyNewCompany.com stands out as a company that thrives on referrals and minimal if any advertizing. That’s a good sign.